Integrated ticketing and visitor management firm Vennersys was asked by the Clevedon Pier & Heritage Trust board to update their ticketing management system.
Located in the town of Clevedon, Somerset, Clevedon PIer is a seaside pier on the eastern shore of the Severn Estuary and a popular local attraction.
Clevedon Pier & Heritage Trust was looking to upgrade their ticketing management system to one that would allow them to implement an integrated approach to embrace their marketing, operational and commercial needs.
The VenposCloud visitor management system has been used to process the collection of gift aid donations with integrated postcode look-up features and optional donations available at several points of sale. With the integration of the ticketing and admission module, donations are stimulated by offering two ticket options – one with and one without an additional donation.
Clevedon Pier & Heritage Trust also offers a wide selection of official pier annual passes, and now uses Vennersys membership management module. This makes it easier to manage the passes, reduce admin time and redeem sold tickets quickly.
“It’s an honour to be working closely with such a wonderful and historic attraction as Clevedon Pier,” said Vennersys business development manager Stuart Ward of the partnership.
“We took this challenge with excitement and best interest towards the Pier to not only meet but exceed the Trust’s expectations and help them modernise their operations to current industry standards. We look forward to what this partnership will bring in the future and, in the meantime, we’ll always look for ways to improve the system to meet their needs.”
Clevedon Pier & Heritage Trust chairman Phil Curme said: “Vennersys have offered excellent support from the very beginning, always open for discussions and ever ready with suggestions on how to improve our business practices and take full advantage of their innovative system.
“VenposCloud is an extremely flexible piece of software which allows us to do things we couldn’t do previously, and it lets us modernise our processes – helping us to upgrade our offering to visitors and improve their overall experience. The reporting feature has been key in helping to find new growth opportunities and increase our revenue.” l
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